Monthly Archives: August 2018

The MI Market is Growing—How Can You Capitalize?

There’s been talk these days about the apparent death of the electric guitar, leaving lots of folks worried about the state of the MI market. But, the truth is, it isn’t all doom and gloom. In fact, things are looking quite positive.
Businesswire recently reported that according to Technavio, the global musical instruments market is expected to register growth of approximately 3% during the period 2018-2022. What do they attribute this to? It’s the increasing popularity of attending live music events. We all knew concerts were special, and yes, the pendulum is swinging in the direction of people getting off their couches and experiencing live music.
In addition, as disposable income has increased, the trend of purchasing musical instruments online continues to grow. How does this benefit you? Here are a few tips on you can capitalize on the growing MI market!
Tap into musical trends.
You’ve probably heard the chatter that acoustic guitar sales are up, thanks to artists like Ed Sheeran who have grabbed the public ear. Check out the Billboard Heatseekers and Emerging Artists charts. See what kind of instruments and equipment those bands are playing. Take a look at the local music scene and talk to fans. You’ll want to be ahead of new trends, not trailing behind. Don’t just wait for customers to come to you. Get into the scene and put your finger on the pulse!

Get educated.
It’s been no secret that music education is great for the brain and benefits students in many areas outside of music. One study indicated that students who had experience with music performance scored 63 and 44 points higher on the verbal and math sections of the SAT, respectively.
In 2017, new arts standards defined by the National Core were adopted by 14 states […]

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    12 Disruptive Marketing Tips for Musical Instrument Companies

12 Disruptive Marketing Tips for Musical Instrument Companies

With so many companies competing for the same customers, it’s more important than ever to have a unique approach to marketing – one that’ll make you stand out from your competitors. Enter the exciting world of disruptive marketing!
The dictionary defines disruptive as “causing or tending to cause disruption,” or as “innovative and groundbreaking.” We think a combination of both makes for the perfect marketing campaign.
The first step to disruptive marketing: Create experiences that are relevant to the customer. Think from the their perspective – how can you bring value to them?
Remember, we sell music. We sell products that make people happy. That might sound a bit cheesy, but it’s true. Kids and adults alike dream about owning that guitar, that keyboard, that drum kit. There are plenty of potential consumers out there hungry to know your message. The mission at hand is telling a story that brings value to them – stylizing a brand that they want to support.
Here are 12 marketing tips that put new or disruptive technology to work for you and your products. Try them and let us know your results!
1. Unlikely partnerships.
Think outside the box! The local farmers market needs music. Have your students perform there, and have the market promote you in return. Your local gym wants live music for a popular yoga class. A local bank might like the idea of sponsoring a local outdoor concert series featuring your teachers and students. How about a tattoo parlor and a musical instrument retailer joining forces? Cool guitars. Cool tattoos…hmmm. Find partners whose goals are synergistic with what you can provide and you both can win! Think about local businesses in your area and how you can work together. Partnering […]