GallerySome people say the press release is dead, but we beg to differ.
When properly written, the press release can be a successful tool to convey news. Conversely, a poorly written press release is cringe-inducing and inevitably lands in the trash bin.
So in this article we present you with the anatomy of a press release – because we want you to succeed and we want to keep journalists happy!
1) First things first – make sure what you’re announcing is actually NEWSWORTHY. What constitutes something newsworthy? Something that hasn’t been previously announced; an event that you’re holding with benefit to the community; a company appointment; etc. Just remember the word “new” in newsworthy.
2) Unless you’re putting an embargo on your release (embargo means you’re asking the journalist to withhold from publishing the release until the date you specify), all press releases start with the words “For Immediate Release” on the top left-hand corner of the document.
3) An image always catches the eye, so be sure to include your logo or letterhead next in the top center of your release.
4) Now that you’ve got your news, spruce it up. Seriously, get creative and come up with a catchy headline. Here’s an example:
For Immediate Release
The Women’s International Music Network Launches Online Swag Store
4) Next up is the subhead. This is your opportunity to further lure journalists into reading your news release. It goes directly underneath the headline and is usually written in italics. Here’s an example:
For Immediate Release
The Women’s International Music Network Launches Online Swag Store
Proceeds from the shop benefit causes supporting women in music
5) After that comes the dateline. This includes the date of distribution and the city of origin. Since this news originated in […]
Gallery
Gallery
Recent Comments