The Anatomy of a News Release

Some people say the press release is dead, but we beg to differ.

When properly written, the press release can be a successful tool to convey news. Conversely, a poorly written press release is cringe-inducing and inevitably lands in the trash bin.

So in this article we present you with the anatomy of a press release – because we want you to succeed and we want to keep journalists happy!

1) First things first – make sure what you’re announcing is actually NEWSWORTHY. What constitutes something newsworthy? Something that hasn’t been previously announced; an event that you’re holding with benefit to the community; a company appointment; etc. Just remember the word “new” in newsworthy.

2) Unless you’re putting an embargo on your release (embargo means you’re asking the journalist to withhold from publishing the release until the date you specify), all press releases start with the words “For Immediate Release” on the top left-hand corner of the document.

3) An image always catches the eye, so be sure to include your logo or letterhead next in the top center of your release.

4) Now that you’ve got your news, spruce it up. Seriously, get creative and come up with a catchy headline. Here’s an example:

For Immediate Release

The Women’s International Music Network Launches Online Swag Store

4) Next up is the subhead. This is your opportunity to further lure journalists into reading your news release. It goes directly underneath the headline and is usually written in italics. Here’s an example:

For Immediate Release

The Women’s International Music Network Launches Online Swag Store
Proceeds from the shop benefit causes supporting women in music
5) After that comes the dateline. This includes the date of distribution and the city of origin. Since this news originated in […]

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    MusicFirst® Partners with The University of the Arts for Series of Online Courses as Part of its Innovative MusicFirst Academy

MusicFirst® Partners with The University of the Arts for Series of Online Courses as Part of its Innovative MusicFirst Academy

Award-winning music education software company MusicFirst has partnered with The University of the Arts (UArts) for the launch a series of online courses as part of its innovative MusicFirst Academy. These comprehensive online courses for music educators will offer practical teaching tips, development opportunities, pedagogical approaches, and other resources to be implemented in the classroom.

“Music educators are responsible for teaching everything across the musical spectrum,” said MusicFirst Director, Dr. Jim Frankel. “MusicFirst Academy covers a wide breadth of content to serve teachers’ diverse needs, while aiding them in merging new and exciting technologies to their classroom settings. In addition, through our partnership with The University of the Arts, teachers have the option to take for-credit or non-credit courses, further aiding them in their own professional development.”

“The University of the Arts is thrilled to collaborate with MusicFirst, the premiere music education technology provider in our field,” said Director of Summer Music Studies Program at The University of the Arts, Elizabeth Sokolowski.

The first course in partnership with UArts is Teaching Music in the Cloud, a comprehensive overview of best practices that includes practical application, training, and resources. Taught by Dr. Frankel, the course runs for eight weeks from June 20 to August 12. Registration for the Summer 2016 Teaching Music in the Cloud course is now open. Interested students can register here.

Other for credit-bearing and professional development courses offered by the MusicFirst Academy include MusicFirst for Elementary or Secondary General Music; Beginning Composition Strategies for Grades 3-8; Teaching With Soundation4Education Chrome; Teaching Instrumental Music with the MusicFirst Online Classroom; and many more.

The program allows teachers to take a completely asynchronous course with rolling registration and the ability to log on and complete assignments as they wish […]

Orianthi to Co-Host the 2015 She Rocks Awards


The Women’s International Music Network (the WiMN) is thrilled to announce that Orianthi will co-host the 2015 She Rocks Awards. Honoring women who stand out as role models in the music industry, the She Rocks Awards is slated to take place Friday evening, January 23, 2015 in Anaheim, Calif., during the NAMM Show.

“The She Rocks Awards does so much for women in music and I’m excited to be a part of it,” shares Orianthi. “This event recognizes women who truly rock, and it will be my honor to be there to congratulate them!” A 2013 She Rocks Awards honoree, Orianthi is a platinum-selling solo artist and known the world-over as a masterful guitar player, having performed with artists such as Michael Jackson, Alice Cooper, Carrie Underwood, and more.

Hosting duties will be shared between Orianthi and the WiMN founder and Mad Sun Marketing President, Laura B. Whitmore. “Orianthi is such an amazing role model for female musicians all over the world,” Whitmore comments. “I can’t think of a better partner for leading the She Rocks Awards!”

The She Rocks Awards pays tribute to women who display leadership and stand out within the music industry, and has become a standard at the NAMM Show. Previous award recipients include female industry leaders such as Orianthi, Sheila E, Gaby Moreno, Malina Moye, Dinah Gretsch, Janie L. Hendrix, Mary Peavey, and more. The event brings together industry professionals, music icons, artists, educators, fans and media to celebrate women in music.

The WiMN also recently announced its first honoree for the 2015 award show; Grammy-nomiated saxophonist, singer and songwriter Mindi Abair. One of the most dynamic and accomplished performers in music today, her latest album Wild Heart debuted at #1 on the Billboard Jazz and Contemporary Jazz chart. Abair was a featured saxophonist on the Late Show with David Letterman and American Idol, and has toured with rock legends Aerosmith. Additional award honorees will be […]