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GalleryPositive Grid #whyBIAS Campaign
Creative Direction, Internet Marketing
We conceptualized and executed the #whyBIAS campaign for Positive Grid to build awareness for the company’s innovative BIAS guitar products.
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GalleryFuture plc NAMM Booth
Design, Events
We designed the artwork and layout for Future plc’s NAMM Show booth, and also produced the live streaming sessions.
Gallery“If Guitar Legends Covered Holiday Classics” Video
Creative Direction
Mad Sun conceptualized and video directed this fun, holiday-themed video for Positive Grid.
GalleryShe Rocks Showcases Graphics and Materials
Design, Events
A wide variety of digital and print materials to promote live showcases and events.
GalleryBass Player Live Graphics and Materials
Creative Direction, Design, Events
A wide variety of decks, blasts, one-sheets and graphics for the Bass Player Live event.
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GalleryDean Markley Social Ads
Ads, Design, Internet Marketing
A wide variety of creative for use on social media.
GalleryTake Me To The River Revamped Website
Websites
We worked with the Take Me To The River team to revamp their website, displaying tour information, educational tools, film information and more.
GalleryNewBay Media One Sheets, Decks and Marketing Materials
Design, Internet Marketing
We’ve created a number of marketing materials for NewBay Media (publishers of Guitar World, Guitar Player, Bass Player, Guitar Aficionado and Electronic Musician), including decks, one sheets, promotional materials and more.
GallerySIR 50th Anniversary Logo
Design, Internet Marketing, PR
New logo, materials and press outreach for Studio Instrument Rental’s 50th anniversary!
GalleryBass Player Live 2017
Design, Events
We created numerous materials for this flagship Bass Player Magazine event, including blasts, ads, laminates, awards, posters, signs and much more.
GalleryMusicFirst Pop-Up Banners
Design
We created a collection of large format MusicFirst pop-up banners for trade show usage.
Gallery2017 She Rocks Awards
Creative Direction, Design, Events
In addition to producing this massive event, here’s the cover of the program, designed by Laura B. Whitmore.
GalleryTake Me To The River Tour
Design
Posters, blasts, ads and much more for the national tour of Take Me To The River.
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GalleryWebsite and materials for RMToneTech.com
Ads, Creative Direction, Design, Internet Marketing, PR, Websites
Website and materials for RMToneTech.com
Ads, Creative Direction, Design, Internet Marketing, PR, Websites
New site, new logo, PR, new packaging, ads, social media. We did it all!
GalleryVideo Content
Internet Marketing
Mad Sun has created loads of video content, including interviews, lessons, live footage and more.
GalleryMusicFirst Junior
Ads, Design, Internet Marketing
We assisted MusicFirst in launching MusicFirst Junior, creating blasts, curriculum sheets, postcards, ads, video content and more.
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GalleryBackStory Live from Saint Vitus
Events, Internet Marketing
We’re producing a new series of live music and interviews from the iconic Brooklyn metal venue Saint Vitus, live streamed at twitch.tv/backstoryevents.
GalleryMusicFirst Videos
Creative Direction, Internet Marketing
MusicFirst approached us to produce video content for their brand.
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Gallery2016 Revolver Music Awards
Ads, Creative Direction, Design, Events, Internet Marketing
2016 Revolver Music Awards
Ads, Creative Direction, Design, Events, Internet Marketing
We created all of the graphics, online ads, eBlasts and marketing materials for this exciting heavy metal awards show.
GalleryMusicFirst Remarketing Campaign
Ads, Internet Marketing
We created a series of digital ads that remarket to customers who visited MusicFirst.com.
GalleryShe Rocks Vol. 1
Creative Direction, Design
Design of the album art and insert package for this new compilation releasing on Steve Vai’s Favored Nations label January 2017.
GalleryDean Markley Blackhawk Strings
Design
A suite of new designs for brand new coated strings by Dean Markley.
GalleryMusicFirst School Photo Shoots
Ads, Creative Direction, PR
We direct a series of photo shoots with public school students for MusicFirst, illustrating the use of their online music classroom.
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GalleryBackStory Events
Artist Relations, Creative Direction, Events, Internet Marketing, PR, Websites
BackStory Events
Artist Relations, Creative Direction, Events, Internet Marketing, PR, Websites
We launched and co-produce a series of interview events featuring iconic musicians that are live streamed on AOL.com.
GalleryShe Rocks Awards Program
Creative Direction, Design, Events
We commissioned original art created by Lynellen Nielsen for this flagship event at NAMM 2016 that celebrates women in the music industry.
GalleryMusicFirst PracticeFirst Ad
Ads
Custom print ad we created for MusicFirst that focuses on their new software, PracticeFirst.
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GalleryThe ‘Take Me To The River’ Education Initiative
Internet Marketing, PR, Websites
An education course and instructional materials built around the award-winning documentary feature film Take Me To The River, directed by Martin Shore. We manage the development, launch and marketing of education materials in partnership with the Berklee City Music program. More at www.tmttreducation.com
GalleryThe 2015 She Rocks Awards
Artist Relations, Events
The She Rocks Awards pays tribute to women who display leadership and stand out within the music industry, and has become a standard at the NAMM Show. This year’s event featured performances by Colbie Caillat, The Bangles, Orianthi, Mindi Abair and more, and was produced by Mad Sun! Find out more at www.sherocksawards.com
GalleryThe MI Report
eNews, Internet Marketing, Writing
A weekly music industry newsletter published by NewBay Media and edited by Mad Sun! We also developed the name, logo and strategy for this property, too! Sign up at www.themireport.com
GalleryMusicFirst Online Classroom Launch Event
Events
New York City music educators, musicians and media gathered at Hill Country in Manhattan for the grand unveiling of MusicFirst’s groundbreaking Online Music Classroom. Mad Sun organized the event from top to bottom!
GalleryAndy McKee Video for Acoustic Nation
Design
Video performance of Andy McKee’s “Mythmaker” filmed for Guitar World’s Acoustic Nation:
GalleryDean Markley Revolutionary Strings Ad
Ads, Design
We developed this ad to showcase Dean Markley’s long-lasting HELIX strings.
GalleryCasio Summer NAMM Events
Artist Relations, Events
Once again, Mad Sun teamed with Casio and radio station Lightning 100 for Summer NAMM events, including a live broadcast from the floor of the NAMM show at the Music City Center, as well as an evening showcase/party. The events feature Nashville artists Daniel Ellsworth and the Great Lakes, Tom Brislin and Marie Hines.
GalleryMusicFirst Online Classroom Introduction Ad
Ads, Design
An ad announcing MusicFirst’s new Online Classroom for music education.
GalleryThe WiMN’s She Rocks Showcase in the Round
Events
We worked with NAMM to develop the Women’s International Music Network’s She Rocks Showcase in the Round, an event spotlighting some of today’s brightest female songwriters. The event takes place at the Music City Center in Nashville during Summer NAMM.
GalleryMusicFirst Brochure
Design
We worked with MusicFirst to create a clean-looking brochure to showcase their products and services.
GalleryAcoustic Nation Fender Ukulele Giveaway Graphics
Ads, Design
We created a number of graphics for Acoustic Nation’s Fender ukulele giveaway promotion.
Gallery2014 She Rocks Awards
Events
We produced the second annual She Rocks Awards which took place during the 2014 NAMM Show. The event brought together a sold-out room of industry professionals, music icons, artists, fans, media and more to pay tribute to women who display leadership and stand out within the music industry.
The event featured appearances from award winners Sheila E., Janie L. Hendrix, Gaby Moreno, Malina Moye, Dinah Gretsch, Robin Walenta, Maricela “MJ” Juarez and Beth Marlis. The Command Sisters, Gaby Moreno and Malina Moye also gave exclusive performances.
Learn more here.
GalleryTaylor Guitars Stories
Writing
To help Taylor Guitars introduce their STEP FORWARD. MUSIC IS WAITING promotion, we assisted in curating a collection of uplifting stories featuring real-life musicians who, in the face of challenging circumstances, have made courageous decisions to keep pushing forward.
Check them out here.
GalleryDean Markley Bass & Guitar Ads
Ads, Internet Marketing
We created print and digital ads showcasing some of the artists on Dean Markley USA’s bass and guitar rosters.
GalleryAndy McKee Video for Acoustic Nation
Design
Exclusive backstage performance by Andy McKee shot and edited by Mad Sun for Guitar World’s Acoustic Nation.
GalleryAcoustic Nation Holiday Giveaway
Design, Internet Marketing
We created banners for Acoustic Nation’s holiday giveaway promotion.
GalleryGuitar World’s Acoustic Nation Promo Materials
Ads, Design, Internet Marketing
Mad Sun helped Guitar World launch their new acoustic music channel, Acoustic Nation. We designed a variety of materials including print ads (see above), web banner ads, video content, email graphics, social media assets and more.
Gallery2013 Women’s Music Summit
Events
Taking place over July 26 – 28th, 2013 at Musicians Institute in Hollywood, CA, women of all ages and instruments gathered with artist instructors and industry experts for instruction, songwriting collaboration, industry expertise and more.
Learn more here.
GalleryDean Markley Nikki Sixx Contest Graphics
Design, Internet Marketing
Mad Sun designed an array of materials for Dean Markley’s Nikki Sixx contest – ad banners, website graphics and other promotional assets. Above is an email graphic created for this promotion.
GalleryCasio Summer NAMM Event
Events
Mad Sun worked with Casio to produce a live music event at Summer NAMM 2013.
GalleryDean Markley Signature Series New Packaging Design
Design
A brand new design for this classic line of strings.
GalleryDean Markley Blue Steel Email
Design, Internet Marketing
Email graphic created for Dean Markley featuring Blue Steel strings.
GalleryMusicFirst Auralia First Musition First Ad
Ads, Design
Ad created for MusicFirst’s Auralia First and Musition First products.
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GalleryDean Markley Helix 5X Email
Design, Internet Marketing
Email graphic created for Dean Markley featuring their Helix 5X promotion.
GalleryDean Markley Helix 5X Site Skin
Design, Internet Marketing
Site skin created for Dean Markley’s Helix Strings 5X promotion.
GalleryDean Markley Blue Steel Site Skin
Design, Internet Marketing
Site skin created for Dean Markley featuring their Blue Steel strings.
GalleryThe She Rocks Awards
Events
Hosted by Mad Sun’s Laura B. Whitmore, this event at January NAMM honors women in the music and audio industries.
GalleryDean Markley Acoustic Vintage Bronze Packaging
Design
New packaging for this iconic line of acoustic strings.
GalleryJohn 5 Site Skin for Dean Markley
Ads, Design, Internet Marketing
A site skin and trivia contest for Dean Markley featuring Rob Zombie guitarist John 5.
GalleryDean Markley John 5 Banner
Ads, Design, Internet Marketing
A banner ad created for Dean Markley’s John 5 Trivia Challenge.
GalleryDean Markley Trade Show booth graphics
Design, Events
Dean Markley premiered they new booth design fettering all new graphics and light boxes.
GalleryPeavey Press Conference at NAMM
Events
Peavey presented their new Vypyr VIP Series of amps at NAMM featuring Alex Skolnick.
GalleryMusic website for Mad Sun founder Laura B. Whitmore
Internet Marketing, Websites
Featuring her original music at www.laurabwhitmore.com
GalleryThe Women’s International Music Network Website
Internet Marketing, Websites
A new website for a new organization, housed at www.thewimn.com
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GalleryDean Markley Nikki Sixx Site Skin
Design, Internet Marketing
A Dean Markley Helix site skin featuring Nikki Sixx.
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GalleryKenny Wayne Shepherd Press Conference at NAMM
Events
Kenny Wayne Shepherd participated in a press conference for Agile Partners at NAMM, playing through and speaking about their AmpKit LiNK.
GalleryKenny Wayne Shepherd
Artist Relations
Press conference with Kenny Wayne Shepherd for Guitar World and Agile Partners at NAMM.
GalleryJoel Kosche of Collective Soul/Agile Partners
Artist Relations, Events
Artist relations with Joel Kosche of Collective Soul and Agile Partners
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GalleryColby Amplification Logo and Faceplate Design
Design
Logo and faceplate design for Colby Amplification.
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GalleryDean Markley Orianthi Ad
Ads, Design
An ad created for Dean Markley Helix Strings featuring artist Orianthi.
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GalleryDean Markley Nikki Sixx Ad
Ads, Design
An ad created for Dean Markley Nikki Sixx Signature Helix Bass Strings.
GalleryDean Markley Nick Catanese Ad
Ads, Design
An ad created for Dean Markley Helix Strings featuring artist Nick Catanese.
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GalleryDean Markley Lita Ford Ad
Ads, Design
An ad created for Dean Markley Signature Series Strings featuring artist Lita Ford.
GalleryDean Markley Carl Verheyen Ad
Ads, Design
An ad created for Dean Markley Helix Strings featuring artist Carl Verheyen.
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GalleryDean Markley Blue Steel Acoustic Ad
Ads, Design
An ad created for Dean Markley Blue Steel Acoustic strings.
GalleryDean Markley Alex Lifeson Ad
Ads, Design
An ad created for Dean Markley Helix Strings featuring Rush guitarist Alex Lifeson.
GalleryDean Markley Josh Steely Ad
Ads, Design
An ad created for Dean Markley Helix Strings featuring artist Josh Steely.
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GalleryDean Markley Matt DeVries Ad
Ads, Design
An ad we created for Dean Markley Blue Steel Strings featuring artist Matt DeVries
GalleryDean Markley Helix Acoustic Ad
Ads, Design
An ad we created for Dean Markley Helix Acoustic Strings.
GalleryDean Markley Chris Daughtry Ad
Ads, Design
An ad we created for Dean Markley Signature Series Strings featuring artist Chris Daughtry.
GalleryBob Rock/Sterling Audio Microphones Campaign
Artist Relations
Artist relations for campaign featuring producer Bob Rock for Sterling Audio Microphones.
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GalleryAlex Skolnick/Agile Partners
Artist Relations, Events
Press conference with Alex Skolnick and Agile Partners.
GalleryPhil Collen of Def Leppard
Artist Relations, Events
Press conference for Agile Partners and Guitar World at NAMM.
GalleryJim McGorman/Sterling Audio Microphones Ad
Artist Relations
Artist negotation for an ad for Sterling Microphones featuring Jim McGorman.
GalleryAgile Partners Ad Comp
Ads, Design
An ad comp we created for Agile Partners to marketing their AmpKit guitar interface featuring guitarist Alex Skolnick.
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GalleryAgile Partners Alex Skolnick Ad Comp
Ads, Design
An ad comp created for Agile Partners’ AmpKit featuring artist Alex Skolnick.
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GallerySarah McLachlan/Peter Stroud
Artist Relations
Photo shoot and PR with guitarist for Sarah McLachlan.
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GalleryShiben Bhattacharya with Matt Nathanson
Artist Relations
Shiben Bhattacharya, bass player with Matt Nathanson, for Acoustic Amplification.
GalleryInterview with Orianthi for Guitarworld.com
Artist Relations, Writing
An interview with this guitar legend as she released her latest album, Heaven in this Hell. Read it here>>
GalleryDVK Technologies Graphic
Design, Internet Marketing
Graphic created for a DVK Technologies/Alex Skolnick contest.
GalleryChuck Leavell/Sterling Audio Microphones Ad
Artist Relations
Artist relations for ad for Sterling Audio Microphones featuring Chuck Leavell, keyboard player with Rolling Stones.
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GalleryAcademic Superstore eNewsletter
eNews, Internet Marketing
eNewsletter created for Academic Superstore.
GalleryPhoto shoot for Academic Superstore
Creative Direction
A shoot for their ads and catalogs featuring local students and teachers.
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GalleryMuse Research Paul Mirkovich Ad
Ads, Design
An ad created for the Muse Receptor 2 featuring artist Paul Mikovich.
GalleryMuse Research Jordan Rudess Ad
Ads, Design
An ad created for the Muse Research Receptor 2 featuring artist Jordan Rudess.
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GalleryMarshall Photo Shoot
Artist Relations, Creative Direction
Photo shoot with Allison Robertson of The Donna’s
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GallerySIR Stage37 Print Materials
Design
A brochure and one sheet created for the SIR Stage37 Events Gallery.
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GalleryAgile Partners/AmpKit Site Skin
Design, Internet Marketing
Site skin created for Agile Partner’s AmpKit app.
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GalleryVOX Joe Satriani Photo Shoot
Creative Direction
A photo shoot for Vox’s guitar pedals featuring Joe Satriani.
GalleryVox Photo Shoot at CBGB
Creative Direction
A series of shots for the Vox catalog shot at CBGBs the week before they closed their doors. The catalog won a Davey Award.
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GalleryVox Virage + AC-30 Photo Shoot
Creative Direction
A photo shoot for Vox featuring the Virage guitar and AC-30.
GalleryKorg Simple Plan Photo Shoot
Creative Direction
A photo shoot with the band Simple Plan for Korg featuring the Pandora. This was used in ads and in Korg’s ProView Magazine.
GalleryClapton Guitar Auction coverage
Artist Relations
Guitar auction at Sotheby’s of Clapton guitar collection. Covered for Guitar Center.
GalleryKorg Jordan Rudess Photo Shoot
Creative Direction
A photo shoot for Korg’s Triton keyboard featuring Jordan Rudess.
GalleryKorg Pandora Website
Internet Marketing, Websites
A website built specially for Korg’s Pandora mobile recorder.
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GalleryInterview with Keith Emerson for Korg.com
Writing
A interview with the legendary Keith Emerson. Read it here>>
GalleryTuning tips for banjo, ukulele, fiddle and mandolin
Writing
An article written for Korg’s eNewsletter. Read it here>>
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