Public Relations, better known as PR. That holy grail of message distribution.
I once had someone tell me, “I don’t believe in PR.” My reply was, “What do you mean, like it’s the tooth fairy?”
Well-done PR can get you massive amounts of interest, YouTube views, interviews, and so much more. Of course, all with the hope of your efforts leading to sales.
Poorly done PR is just frustrating for everyone involved.
As an editor I get loads of news releases and pitches every day in my inbox. Your goal should be to interest me, provide me with well-written information in a format that I can use with almost no editing, and all the assets I need to get your news out there quickly.
If you’re a musician or fledgling publicist that wants to spread the word about your projects, here are some tips for making the most out of your efforts.
1. Make sure your news release is factual…and actually news
News releases are generally written in the third person, so avoid the use of “I” and “we.” They give a run down of the who, what, when, where, why, how and then elaborate in each paragraph, scrolling out a logical progression of facts. Typically editors don’t want to see words like “the best,” “amazing,” “fabulous,” and the like. Leave it to editors to aggrandize about you. You should be factual and fairly humble.
2. Keep it short
If you have so much to say that your release is longer than a page or a page and a half, you are probably going to confuse me. Edit, edit, edit. Make sure you are concise and to the point. Have someone else read your release to confirm that it is easy to understand.
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