Marketing

Whether you are looking for help with your overall marketing and promotional strategy or just some assistance with a single project, we can help! Our history in marketing to music consumers, business and educators is unrivaled in the industry. On the ground know-how coupled our personal experience as musicians, and, oh yeah, an MBA in marketing, give us the toolkit to know what needs to be done and then make sure it happens. Promotional programs, marketing direction, headlines and taglines, creative direction and so much more!  

PR

PR is so much more than writing and mailing a news release. We can handle that, of course, but also press conferences, live event press handling, product reviews and editorial placements, trade show media appointments, special editorial pitches, corporate PR and more. We have our own internal list of nearly 1000 media outlets that focus on music and gear. Plus we know our way around wire services and free PR placements.

Design & Ads

One of our favorite areas to focus on is design and ad creation. Coming up with that perfect headline, tagline and body text coupled with an eye-catching graphic is oh-so-satisfying! We specialize in campaign strategy and can assist with media planning and negotiation as well. But our design skills go way beyond ads to logos, catalogs and brochures, digital banners and eBlasts, websites, site skins, large format graphics for trade shows, and lots more.

Event Production

We say event planning and production is 95% what-the-hell-did-I-get-myself-into and 5% that-was-awesome! Put our production nerves of steel and decades of experience planning events of all sizes to work for you and you can relax knowing all the details are dealt with. Audio, lighting, catering, entertainment, guest list, celebrity involvement, media, and more. Concerts, awards, dinners, parties, press conferences. You name it, we deliver.

Writing

We write. A whole lot:
Articles
Interviews
Product Text
Ad Copy
News Releases
Tips & How-To Articles
eNewsletters
Website Copy
Social Media Posts

Did we mention we write?

 

If it’s marketing or PR-related, chances are we can help.

    • Strategic Planning and Organization
    • Project Management
    • Website planning and management
    • Advertising strategy and creative
    • Art Direction for videos, photos, print materials, etc.
    • Editing and writing — interviews, tips, articles, product copy, more
    • eNewsletter content development, design and distribution
    • Viral marketing and innovative internet marketing
    • Social Media strategy and execution
    • Direct marketing – print and eMarketing
    • Desktop publishing and graphic design
    • Print production
    • Market Research
    • Event planning
 and production
    • Workshops & Panels
    • Artist Relations
    • PR
    • And more!

To see some samples of our work, view our portfolio here>