Mad Sun Marketing will take on the 2015 Winter NAMM show with full force Jan. 22 -25, 2015, at the Anaheim Convention Center in Anaheim, Calif.

Team members Laura B. Whitmore, president and founder;  Tom Gilbert, creative and marketing manager; and Pauline France, public relations and content manager; will be involved in numerous aspects of the show, ranging from major event production, to conducting high-powered panel presentations.

Our NAMM show calendar of events includes:

Media Preview Day, Peavey Electronics – Wednesday, Jan. 21, 2015, 11:00 a.m.

In this exclusive event open only to registered media, Mad Sun Marketing will proudly showcase its client Peavey’s new producst with a dynamic artist demonstration. Hundreds of members of the media attend this free, “first look” reception to preview music instruments, products and technologies that will debut at the NAMM Show.

Peavey Booth, Level 2, Booth 201 A & B – Thursday, Jan. 22 – Sunday, Jan. 25, 10 a.m. – 6 p.m. (5 p.m. on Sunday)

Mad Sun Marketing will spearhead public relations efforts at the Peavey Electronics booth, located on the second floor, booth 201 A & B. Stop by to help celebrate Peavey’s 50th anniversary, and to see the latest innovation in Peavey products. For more information, visit

College Music Students/Generation Next Plenary Session “Launching and Building Careers in the Music Products Industry Panel – Thursday, Jan. 22, 2015, 11:15 a.m.

The College Music Society (CMS) and NAMM are again collaborating to present Generation Next at The 2015 NAMM Show, providing college music majors and faculty special access to NAMM’s premier industry-only music product trade show.

Join Mad Sun Marketing President, Laura B. Whitmore, and other music industry professionals in this panel discussion, where popular “NAMM Babies” will return to discuss how to cultivate a successful career in the music products industry. Gain insightful advice from professionals who have worked their way up the industry ladder. More information here.

Third Annual 2015 She Rocks Awards Honoring Women in Music – Friday, Jan. 23, 6:00 p.m. 

Gearing up for its third consecutive year, the She Rocks Awards, founded and produced by Mad Sun Marketing President Laura B. Whitmore, pay tribute to women who display leadership and stand out within the music industry, and has become a standard at the NAMM Show.

With featured performances, hors d’oeuvres and beverages, giveaways, a silent auction, networking opportunities and more, the She Rocks Awards brings together industry professionals, music icons, artists, fans and media to celebrate women in music. This year, the event will be co-hosted by platinum-selling guitar phenomenon Orianthi, and will honor industry professionals like Amani Duncan of Martin Guitars, and artists like two-time Grammy Award-winning singer-songwriter Colbie Caillat. And yes, men are welcome too. For tickets and more information, visit

Secrets of Social Media Success Panel – Sunday, Jan. 25, 2015, 10:30 a.m., at the Idea Center

In this high-powered panel discussion led by Mad Sun Marketing Founder and music industry veteran Laura B. Whitmore, social media pros from the media, music retail, manufacturing and entertainment will discuss tips and methods for achieving social media domination. Want high engagement and tangible results from your social media efforts? Get the inside scoop here! Panelists: Damian Fanelli (Guitar World), Chrissy Hansen (Chicago Music Exchange), Malina Moye (WCE Records) and Scott Olson (Seymour Duncan). More information here.

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